How to Flourish in a Downturn

Even in an economic downturn, business goes on: products, services, and solutions are all still needed in the marketplace.  Even if you aren’t able to invest precious financial capital right now, you can find ways to make your business grow while still practicing good spend management.  Tough economic times make it even more important to maximize your most valuable resource: your human capital.  How can you make sure that your company thrives instead of withering?

In a September 29th article, Trish Gorman Clifford outlines four steps to take that will help your company flourish:

  • Change Your Mindset
  • Utilize Your Excess Capacity
  • Make Everyone a Sales Rep
  •  Just Do It

Read the rest of her article on HBR.org.