Embedding Cause into Your Brand

Sustainable Brands is a rich source of information to help you create a brand that embraces sustainability as one of its core elements.  In this video from SB’11, Bruce Poon Tip, Founder and Captain of Gap Adventures, shares his passion for sustainable travel and how he created a business model with positive social impact at its core.  It’s worth watching to see how he has aligned his business strategy to internal values, and to hear the examples of how your company can learn to build social capital while creating a unique brand. http://tinyurl.com/3hsoyn3